Saturday, 26 March 2011

Imagine a website and audio archive that must deal with multi-linguality, remote correspondents and editors, radio news delivered through audio, video, text and images, plus the ubiquitous, instantaneous need for dynamic, granular sharing amongst ever-changing social media networks. Imagine how this site must look to its audience with content they can search and filter, with programme calendars and sections for different types of news, and the different countries the news affects. Imagine the backend of the software, how the editorial staff must be able to move seamlessly between drafting newsreaders scripts to creating audio playlists, from live news reports to broadcast schedules, from archived programmes to Facebook discussions.

Actually, you’re imagining something that is simultaneously incredibly complex and completely, utterly normal.

Extract from my article about West Afrcia Democracy Radio on

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