Thursday, 6 December 2012

Social radio in West Africa: five lessons.

Reviewing and evaluating West Africa Democracy Radio's approach to social, networked radio. Overall, it's a fantastic achievement, but there's still work to to do.
"Of course, the project was not an unqualified success. Training new staff remains a challenge, as does maintaining the motivation for all journalists. Persuading them to take time out to be social can be tricky. WADR are also looking at ways of improving the use of the channels that push the audio files (primarily Facebook and Twitter). Understanding the analytics is crucial for reporting and wider work must be done to train others to identify and capitalise on trends. Finally, while the SoundCloud numbers are impressive, engagement and sharing could be deeper."
Check out the full, original post over on

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